Johnnie Walker Red Label was launched in its current form by brothers George and Alexander Walker in 1909, though it had existed as Walker’s Special Old Highland Red Label for some years previously. Alexander blended a type of whisky which is more suited to mixing with soda than the heavier, more old-fashioned whiskies, and named it after his grandfather, who had started the family business in 1820. Today it is the world’s most popular whisky and is sold in more than 200 markets world-wide.
Johnnie Walker Red Label is our Pioneer Blend, the versatile one that has introduced our whisky to the world. Crafted from the four corners of Scotland, it crackles with spice and is bursting with vibrant, smoky flavours – followed by a mellow bed of vanilla, a fresh zestiness and the Johnnie Walker signature of a long, lingering, smoky finish.
Johnnie Walker Red Label is now the best-selling Scotch Whisky around the globe. Perfect for parties and get-togethers, at home or going out.